AI Insights · Timothy · July 2025
Top Social Networking Apps in Australia: Q2 2025 Performance Overview
Explore the performance trends of the top social networking apps in Australia during Q2 2025, including downloads, revenue, and active users on a unified platform.
In the second quarter of 2025, the social networking landscape in Australia saw varied performance among the top applications, with data provided by Sensor Tower.
Threads from Instagram, Inc. maintained a steady download rate, peaking at around 53K in early April. Active users showed a slight decline from 2.9M at the beginning of the quarter to approximately 2.6M by the end of June.
WhatsApp Messenger consistently performed with weekly downloads increasing to over 54K by mid-June. Active users remained stable, hovering around 15M throughout the quarter.
For Life360: Stay Connected & Safe, revenue displayed a steady upward trend, reaching $165K by the end of June. Downloads fluctuated slightly, reaching a peak of 31K mid-June, while active users increased from 1.3M to over 1.5M.
Telegram Messenger saw revenue variations, with a notable peak at $45K in mid-April. The app's downloads remained consistent at around 28K, with active users showing a gradual increase from 1.8M to over 2M.
Facebook from Meta Platforms, Inc. experienced a stable revenue stream, peaking at $53K in early June. Downloads grew steadily to 46K by the end of the quarter, despite a slight decrease in active users from 18.3M to approximately 17.4M.
These trends reflect the dynamic nature of social networking app usage in Australia, with further insights available on Sensor Tower.
